📈 Generative AI: Image Generation
Meta now allows advertisers to create full image variations inspired by original ad creatives. This includes new backgrounds and adjustments to fit multiple surfaces. Businesses can now provide text prompts for better tailored variations. "Meta's investments in AI for advertisers have resulted in consistent performance for our business," said Wesley Ng, Founder and CEO of Casetify. These features will roll out globally by the end of the year.
✍️ Generative AI: Text Generation
Meta's new text generation feature creates variations for ad headlines and primary text. It will soon use Meta Llama 3, enhancing ad performance by reflecting the brand's voice and key selling points. This feature aims to provide more diverse text suggestions, based on previous campaigns and text inputs.
🛠️ Advantage+ Creative Enhancements
All generative AI features are now centralized under Advantage+ creative. This supports businesses throughout the ad campaign creation journey, optimizing video ads for different platforms. Features like Advantage+ catalog ads and creative optimizations are also available, helping businesses see faster ad creation and better performance.
📱 Meta Verified for Businesses
Meta is expanding its Meta Verified subscription toolkit, tested initially in Australia, New Zealand, and Canada. This service offers a verified badge, account support, and more tools to help businesses grow and build credibility. The test is now expanding to other countries, including France and Italy, with plans to include WhatsApp soon.
Will Meta's new AI tools transform advertising?
