1️⃣ Newegg+: A Free VIP Shopping Experience 🛍️
Newegg Commerce Inc. unveiled Newegg+, a membership program offering free shipping, exclusive deals, and expedited returns processing. Kidd Liu, senior director of business systems development, highlighted the program's aim to enhance customer shopping experience. "Newegg+ is designed to help customers shop Newegg easier from day one with outstanding free benefits," said Liu.
2️⃣ Newegg+ Membership Features 🌟
Newegg+ membership includes free domestic shipping on over 1 million products with a Newegg+ badge, early access to new products and deals, member-only discounts, and priority customer service assistance. Kidd Liu emphasized the retailer's commitment to expanding the program based on member feedback.
3️⃣ Loyalty Programs in Retail 🤝
Digital Commerce 360 distinguishes between loyalty programs and paid memberships. Newegg's Newegg+ is a free loyalty program, emphasizing the retailer's focus on rewarding customer loyalty and enhancing shopping experience. According to Neil Saunders, managing director of retail analysis firm Global Data, rewards programs can drive specific consumer behaviors and provide valuable customer data.
4️⃣ Newegg's Innovative Strategies 🎮
Newegg's adoption of live shopping through TikTok and other platforms demonstrates its innovative approach to engage consumers. The retailer's successful 24-hour livestream shopping event on TikTok during Cyber Monday highlights its commitment to leveraging emerging technologies for customer outreach. Drew Roder, director of Newegg studios, emphasized TikTok's effectiveness in reaching new audiences and expanding the retailer's market presence.
What perks would you like to see in a free membership program?
