🛍️ A First for Selfridges: Sponsored Ads
In a move to boost online advertising, Selfridges is partnering with Criteo to offer sponsored product placements for the first time. Starting September 2024, the luxury retailer’s website will feature premium ads from its brand partners. This partnership allows brands to connect directly with Selfridges’ affluent customers. The goal is to enhance product discovery while maintaining the store's premium shopping experience.
📈 How Criteo Powers Personalization
Criteo’s platform enables a highly personalized shopping experience. Through first-party data from Selfridges, ads will be tailored to each shopper’s preferences. Nicole Kivel from Criteo emphasizes that retail media “is not just a performance tool.” It helps luxury customers find what they are looking for while keeping brand visibility high in a premium environment. Criteo’s real-time insights give brands valuable feedback on ad performance.
💼 Benefits for Brand Partners
Selfridges' brand partners will gain new access to its exclusive customer base through targeted, full-funnel ad placements. These ads will cover awareness, consideration, and conversion stages, giving brands full control of their marketing efforts. Comprehensive data reporting provided by Criteo allows brands to monitor how well their ads are performing and tweak campaigns accordingly.
💡 What This Means for Selfridges
Charlotte Burrows, Digital Director at Selfridges, says this move “amplifies the offerings” of Selfridges’ brand partners while enhancing the overall shopping experience. As one of the UK’s top luxury retailers, this partnership marks a significant step into retail media, giving Selfridges a way to further engage shoppers online. This initiative underscores Selfridges’ commitment to innovation in retail.
Will other luxury retailers follow Selfridges' lead?
