🛍️ Expanding Uturn’s Reach
Last week, Uturn, a beloved Australian second-hand fashion brand, introduced an online marketplace with 17,000 pre-loved items. Based in Sydney, Uturn already runs eight boutiques across the city. With this new platform, managing director Alex Dimou aims to serve shoppers nationwide, especially those who value conscious fashion and high-quality second-hand options. “As a platform made by Australians for Australians, we provide a localised experience,” Dimou shared.
🌟 Showcasing Iconic Brands
Uturn’s online catalog includes sought-after brands like Zimmermann, Oroton, and Scanlan Theodore. These brands, known for quality and durability, align with Uturn’s goal of supporting sustainable fashion. Dimou encourages customers to explore pre-loved options, noting that shopping second-hand is ideal for occasion wear, offering unique, one-of-a-kind pieces without the waste of single-use purchases.
♻️ Boosting the Circular Economy
The rise of online resale platforms reflects Australia’s growing circular fashion movement. Uturn’s platform stands out as it adds new items daily, ensuring fresh and diverse options for shoppers. Dimou believes that offering a local second-hand marketplace lets Uturn better understand Australian shoppers and meet their unique tastes, promoting a more eco-friendly shopping experience.
💻 Reducing Environmental Impact
With more consumers focusing on sustainability, Uturn’s marketplace launch marks a timely shift. Shopping second-hand helps reduce demand for fast fashion, known for its environmental toll. By encouraging shoppers to buy pre-loved, Dimou hopes Uturn can help change attitudes toward fashion consumption. Uturn’s curated selection aims to provide a sustainable choice for Australians seeking style that’s both affordable and environmentally friendly.
Will Uturn's online marketplace reshape Aussie fashion?
