OnBuy relocates HQ to London, opens a New York base, and reports £44M in Q4 sales, a 37% YoY jump. AI-driven tech and Google Cloud fuel global expansion.
OnBuy, a fast-growing e-commerce marketplace, is making bold moves. The HQ is shifting from Bournemouth to London, with a new base in New York. These changes aim to attract top talent and support OnBuy's international expansion. In Europe, sales surged 30% day-on-day in key markets, while in 2024, Q4 sales reached £44M, marking a 37% year-over-year growth.
OnBuy achieved gross profits of £19M in 2024, fueled by its AI transformation. AI now powers its entire operations, saving £8M annually and enhancing customer and seller experiences. OnBuy’s innovative approach earned it a spot in the 2025 Sunday Times 100 Tech list of Britain’s fastest-growing private tech firms.
The company’s partnership with Google Cloud is critical to its success. It enables faster, more secure transactions and reduces operational costs. By leveraging scalable cloud infrastructure, OnBuy is setting the stage for global growth while improving experiences for its 6M customers and retail partners.
CEO Cas Paton calls 2025 a “transition year.” The company plans to grow headcount by 30% as it scales across Europe and the U.S. Paton credits AI as central to this growth, saying, “AI lets us scale further and faster than many thought possible.” OnBuy's strategy is clear: innovation, efficiency, and global market domination.
Can OnBuy become a global e-commerce leader with AI?
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