🚀 The Boom and the Bust
SellerX once thrived in the Amazon aggregator gold rush. Investors poured billions into firms acquiring Amazon brands. But rapid expansion led to inefficiencies. Now, SellerX is cutting 20% of its workforce—about 160 jobs—and dropping 48 brands.
📉 Scaling Back to Grow
The company will now focus on just 19 brands, down from 67. CEO Olivier Van Calster admitted past acquisitions were unsustainable. SellerX will now invest in high-potential categories like Home & Living, Beauty, and Mobile Accessories.
🌍 Beyond Amazon
SellerX is shifting its strategy beyond Amazon. The company plans to expand sales across multiple channels in the US and Europe. This move aims to reduce reliance on Amazon and build a more resilient business model.
📊 Aiming for Long-Term Success
After a strong H2 2024, SellerX is confident in its new direction. "With a leaner structure and solid financial foundation, we will pursue long-term opportunities," said Van Calster. The goal? Becoming a global e-commerce powerhouse.
Can Amazon aggregators survive by shifting beyond Amazon?
