🛍️ A New Chapter for Vinted
Vinted, Europe’s second-hand fashion leader, is stepping up. The company just launched its first-ever brand platform, ‘New Again.’ This move strengthens Vinted’s identity and expands its reach beyond clothing. Over the next few months, the refreshed look will roll out across all Vinted communications. The campaign highlights how second-hand fashion is more than just a purchase—it’s a movement.
♻️ Second-Hand Goes Mainstream
Vinted’s latest Impact Report proves the second-hand shift is real. A striking 65% of members have at least 25% of their wardrobe made up of pre-loved items. The new brand idea taps into this growing trend, emphasizing sustainability and reinvention. Vinted wants to celebrate shoppers' role in changing how fashion works. Buying used is no longer just an option—it’s a statement.
📺 A Multi-Country Rollout
The ‘New Again’ campaign will first air in the UK and France this February. Spain, Italy, and Poland will follow. Vinted produced over 350 deliverables in a four-month effort, collaborating with production company 100%. The campaign captures real-life stories of people earning, saving, and finding joy in second-hand shopping. Expect to see it across TV, online, and social media.
✨ What’s Next for Vinted?
Emma Sullivan, Vinted’s Creative Director, calls ‘New Again’ a hopeful concept. “The best ideas are simple, genuine, and inspiring,” she says. Vinted is doubling down on making second-hand mainstream. With expansion into new categories and deeper consumer engagement, the brand is setting the tone for the future of fashion resale.
Is second-hand fashion the future of shopping?
