📈 Partnership Details
eBay is now an official partner of the McLaren Formula 1 Team, featuring branding on the cars of drivers Lando Norris and Oscar Piastri. The branding will debut at the Miami Grand Prix and will appear in three more races in 2024.
🏁 Why It Matters
F1 fans are passionate about car parts, and eBay has seen a 10% growth in this sector. The partnership brings eBay’s marketplace to the forefront of F1’s technologically savvy audience, enhancing visibility and sales.
🚗 Supporting Auto Parts Sellers
Specialist partners like Ecommotors, Emotiv, and Autofixa play a crucial role in helping brands scale on eBay, focusing on the unique needs of the auto parts industry.
🌐 Global Impact
This partnership is poised to create unique story-telling opportunities that connect McLaren’s and eBay’s global audiences, focusing on community, individuality, and passion, according to Zak Brown, CEO of McLaren Racing.
Will eBay boost F1's tech influence?
