👜 Expanding into Luxury
Walmart and Rebag are teaming up to bring luxury to the masses.Starting Jan. 16, Walmart will offer 27K pre-owned luxury items.Brands like Louis Vuitton, Gucci & Chanel are part of the lineup.Items include jewelry, watches & Birkin bags costing tens of $1,000s.This partnership makes Walmart a hub for fashion enthusiasts.Rebag curated 100 exclusive items tailored for Walmart shoppers.
🌱 Sustainability Meets Style
Selling pre-owned items aligns with Walmart's green goals.It offers customers access to exclusive brands at lower prices.Walmart’s "Resold at Walmart" launched pre-owned goods in 2024.Michael Mosser says this move boosts site traffic & diversity.Walmart targets a new audience of collectors & fashionistas.
📈 Luxury for Growth
Walmart’s marketplace sales have grown 30%+ for 5 quarters.High-income shoppers ($100K+) made up 75% of Q3 2024 growth.Luxury partnerships boost Walmart Connect’s ad ecosystem.Rebag's Elizabeth Layne sees Walmart as a way to expand reach.The StockX partnership showed Walmart's appeal to trendsetters.
🤝 Rebag’s New Chapter
Founded in 2014, Rebag started as an online resale platform.It now has stores in NY, CA, & FL, plus a Bloomingdale’s presence.In 2023, Rebag launched consignment for higher seller payouts.Rebag+ membership offers discounts, free shipping & returns.Partnering with Walmart opens doors to a wider customer base.
Will Walmart's luxury focus redefine how we shop resale?
