VML’s report ("Tommorows Commerce") highlights 25 trends shaping global commerce. Creativity, AI, logistics, and sustainability are critical for meeting consumer expectations.
VML’s "Tomorrow’s Commerce" report identifies 25 trends across five areas: Humanity, Technology, Channels, Logistics, and Future. These trends highlight consumer demand for creativity, faster delivery, and sustainable solutions. For example, 64% of shoppers find online shopping dull, while 31% expect ultra-fast delivery. The study underlines the need for brands to combine speed, innovation, and purpose to stay ahead in a competitive market.
Shoppers want engaging, human-centric experiences. 60% seek futuristic stores, and 63% favor brands with strong social values. Trends like Creative Commerce and Avatar Adventures show how gamification, AR, and digital identities are reshaping consumer behavior. Brands must focus on interactive, purpose-driven strategies to create emotional connections and loyalty.
Technology is reshaping retail. AI-to-AI Commerce allows bots to shop, with 41% of consumers trusting AI for purchases. Social commerce is booming, with 73% buying on platforms like TikTok. Smartphones dominate, generating 36% of online sales. To stay competitive, brands need to embrace AI tools and optimize social and mobile shopping experiences.
Delivery expectations are soaring. 31% want under 2-hour delivery, while Walmart’s fulfillment hubs cut delivery costs by 20%. Delivery Automation via drones and robots is set to hit 5M deliveries in 2024. However, 69% of shoppers demand eco-friendly packaging, forcing brands to innovate while staying green. Combining speed and sustainability will be critical for success.
The future of commerce includes thought-driven shopping, DNA-based personalization, and even space-based waste solutions. Telepathic Transactions promise frictionless purchases, while Orbital Offload tackles environmental challenges. But innovation must align with ethical standards, ensuring trust and responsibility in groundbreaking technologies.
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