🛠️ Lidl goes online
Lidl Austria expands into e-commerce with Parkside. Over 1,000 items from this tradesman’s brand are now available via Kaufland.at. Customers can shop 24/7, with items permanently online. This move builds on Lidl's strategy to connect convenience and affordability.
📈 Kaufland Marketplace Growth
Kaufland launched its Austrian marketplace in Sept 2024. Customers can shop 5.5M items from 6,400 categories. 3,000 online retailers already operate on Kaufland.at. The platform supports sellers with tools like free product translations & logistics assistance.
🌍 Regional & global potential
Kaufland.at connects Austria to a wider marketplace network, including Germany, Poland, Czechia & Slovakia. This expansion supports regional trade & global outreach for retailers. By integrating Parkside, Lidl taps into Kaufland's vast consumer base.
🌱 Lidl's sustainable focus
Lidl Austria emphasizes sustainability with initiatives like the “Save Me Box.” It reduces food waste & promotes recycling. Green electricity & solar panels further their climate goals. This aligns with making a difference online & offline for customers & communities.
Will Lidl's Parkside online expansion shape Austria's e-commerce?
