📱 What is TikTok Shop?
TikTok Shop lets users buy directly in the app. It’s already active in markets like the USA, UK, and Southeast Asia. Recently, Ireland and Spain joined at the end of 2024. Germany could follow as soon as next week. Select German accounts were invited to test the feature this week.
🌟 How to Qualify?
To register, accounts need 1,500+ followers, regular posts, and owners over 18 years old. TikTok shared these details in Ireland’s rollout, and they likely apply in Germany too. Initially, large accounts with strong engagement receive direct invitations to join.
⏳ Why the Delay?
Social commerce is booming, with 42% of Germans liking social media shopping. Still, TikTok's German launch faced delays due to EU’s Digital Markets Act. TikTok also grapples with ongoing scrutiny in the USA, where a potential sale involving Elon Musk has been discussed.
📊 What’s Next?
Experts speculate Germany's TikTok Shop soft launch will mirror Ireland and Spain. TikTok’s strategy combines local creator partnerships and gradual expansion. The platform's in-app shopping promises to give German retailers a new, seamless e-commerce opportunity.
Would you shop directly on TikTok?
