TikTok ad spend grows slowly amid ban talk

By  
Artur Stańczuk
July 14, 2024
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Summary:

TikTok ad spend growth slowed from 19% in March to 6% in May 2024. Total ad spend from January to May 2024 reached $1.5B, up 11% from 2023. Weekly users aged 18-24 dropped from 35% in 2022 to 25% in 2024. Engagement remains strong.

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