š 3P Model Powers Growth for Brands
3P commerce helps brands reach more consumers through retailers/marketplaces.
Retailers benefit from reduced inventory risks by acting as facilitators.
99% of global executives say tighter margins drive 3P strategy changes.
š Regional Plans for 3P Expansion
61% of US executives plan to expand 3P use in the next 12 months.
20% of UK executives expect a strong increase, 11% in Germany.
Only 3% of global leaders plan to reduce their multichannel strategies.
š° 3P Channels Drive Revenue
70% of global executives say up to half of revenue comes from 3P sales.
29% see more than 50% of their revenue from 3P channels.
95% highlight 3P's role in achieving profitable growth.
š 3P Commerce Supports Stability
62% of UK leaders view 3P as key during market shifts.
48% of US and 36% of German leaders agree.
3P is seen as a flexible model during economic changes.
Is 3P commerce the future of online retail for global brands?
