🌍 International sales surge by 22%
SportsShoes.com reported a 22% increase in international sales for the first half of its financial year, starting March 2024. With a total of 77,000 orders from new and existing overseas customers, the company continues to grow its global presence. The footwear e-commerce retailer also saw a 17% growth in European customers, which translated to 75,000 new shoppers across its established markets in France, Germany, Italy, and Spain.
🏃 Growth fueled by new European markets
SportsShoes.com is targeting new markets in Europe, including Poland, Switzerland, Belgium, and the Netherlands. Managing director Brett Bannister said their international expansion strategy is paying off, resulting in positive impacts on business performance. "We see an opportunity to build the same reputation internationally as we have in the UK," he stated, explaining the potential in European countries for growth.
📈 Strategy focused on local presence
Bannister also emphasized the importance of having a physical presence in the markets they serve. This means launching fresh brand activations within these regions to better engage with their running and outdoor communities. "We want to connect with our customers and partners on a deeper level," Bannister said, describing the brand’s mission to innovate and excite, ensuring sustained momentum.
🌟 Looking ahead to future growth
With the momentum built in the first half of the year, SportsShoes.com plans to further expand its overseas business. By continuously delivering exciting products and engaging brand experiences, the company hopes to maintain its strong growth trajectory. As they enter new markets in Poland and Belgium, their goal is to replicate their UK success internationally. Bannister shared, "Our overseas expansion will benefit both customers and brand partners."
What will be the key to SportsShoes.com's global success?
