Shopify partners with Roblox for 80M new customers

By  
Artur Stańczuk
September 8, 2024
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Summary:

Shopify teams up with Roblox to let brands sell real items in-game, reaching 80M users. The pilot will launch in 2025, offering new opportunities for brands and creators. Roblox is popular among youth, despite past concerns over safety.

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