🛒 Shipt Now Accepts SNAP Benefits
Shipt announced on June 26, 2024, that it has begun accepting SNAP EBT benefits for grocery deliveries from Target and Meijer. This development is a significant step for the Target-owned e-commerce provider as it aims to support SNAP participants. Shipt’s website also mentions that shoppers can expect more participating stores soon.
📦 Discounted Memberships for SNAP Users
Shipt is offering SNAP participants a discounted membership program at $4.99 per month, which is over 50% off the regular fee. This membership includes free deliveries on orders over $35, along with perks such as selecting a preferred shopper. The discount offer is permanent and aims to make grocery delivery more accessible to those in need.
🌍 Addressing Food Insecurity
Shipt's decision to accept SNAP benefits is part of a larger effort to reduce food insecurity. By including SNAP as a payment method, Shipt helps nearly three-quarters of U.S. communities designated as food deserts gain access to healthy food options. This move follows the USDA's announcement in June 2023 that SNAP can be used for online grocery purchases in all states.
📈 Following Competitors’ Lead
Shipt joins competitors like Instacart and DoorDash in accepting SNAP benefits. Instacart began accepting SNAP in 2020 and offers a similar membership discount to SNAP users. DoorDash started accepting SNAP benefits last summer and plans to expand this to all states by 2025. Shipt has also made recent adjustments, such as staff layoffs last fall, to adapt to changing consumer demands in the grocery e-commerce sector.
Will Shipt's acceptance of SNAP benefits impact your shopping habits?
