š Specialty Retailer Marketplaces: Big Wins
- Today, marketplaces account for 67% of global e-commerce sales, up from 40% a decade ago.
- Retailer marketplaces increase SKUs by 63% in their first year.
- 87% of consumers plan to spend the same or more on marketplaces next year.
š The Marketplace Evolution
- B2C marketplaces have evolved from all-encompassing stores to niche markets.
- 70% of consumers prefer specialized marketplaces over general stores.
- Trust and perceived better customer service drive this preference.
š” Successful Specialty Retailer Marketplaces
- Douglas's health and beauty marketplace doubled e-commerce sales since 2022.
- Decathlon's sports gear marketplace is forecast to hit $1.1B by 2026.
- B&Qās home improvement marketplace accounts for 41% of its e-commerce sales.
š§ B2B Marketplaces on the Rise
- B2B marketplaces cater to sectors like food, healthcare, and automotive.
- These marketplaces feature high-quality, trusted sellers.
- Tailored user experiences meet specific buyer needs in large, fragmented markets.
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Will specialized marketplaces dominate e-commerce?
