1️⃣ A fresh palette 🌿
Refurbed's makeover introduces a playful mix of mint green and purple, weaving nature with modernity. This isn't your garden-variety rebrand; it's a statement. The new logo, enriched with leaves and trade symbols, is a nod to sustainable choices and quality assurance, symbolizing a quality seal in the circular economy.
2️⃣ Rethinking "New" 🔄
"Rethink New" goes beyond a tagline; it's a call to action for both individuals and society to redefine value and sustainability in consumption. Refurbed's approach? Products that look and work like new, but champion a significantly reduced environmental footprint.
3️⃣ Sustainable swagger 💚
Jonny Ng's vision brings a stylish twist to sustainability. The chosen colors—lavender, pine green, and deep sea indigo—aren't just about being eco; they're about merging environmental consciousness with style, proving that going green can also mean staying trendy.
4️⃣ Beyond electronics 📱
Expanding its horizon, refurbed is set to redefine retail therapy. From smartphones to winter sports gear and e-bikes, it's becoming a one-stop-shop for sustainable consumption, embracing a broader range of products to cater to a growing audience seeking green alternatives.
5️⃣ A seal of confidence ✅
This rebranding reflects more than a new look; it's about building trust. The circle around "re" in the logo is a promise of quality, a testament to refurbed's commitment to offering a secure, sustainable choice for consumers venturing into the refurbished market.
❓How will refurbed's new identity influence the perception of refurbished goods?
