🛍️ Tilt Secures $18M Series A Funding
Tilt, a UK-based live-shopping startup, has raised $18M in a Series A funding round led by Balderton Capital. This significant investment comes just a year after its launch, reflecting strong confidence in the company's potential. Tilt, founded by ex-Revolut employees Neil Shah and Abhi Thanendran, focuses on real-time fashion sales, targeting Gen Z consumers who are accustomed to interactive online experiences.
📈 Growth and User Engagement
Tilt has quickly gained traction, amassing over 500K users since its inception. The app has climbed to the top 10 in the UK Shopping app charts, surpassing major players like Depop and eBay. Tilt’s success is largely due to its unique approach, which combines live auctions, "boosts," and interactive events that create a dynamic and engaging shopping experience.
👥 Founders’ Vision and Strategy
Both founders bring a wealth of experience from their time at Revolut. Neil Shah, who led Revolut’s international expansion, emphasizes Tilt’s rapid product development and innovative features. Abhi Thanendran, who was Revolut’s first data scientist, stresses the importance of finding the right market, specifically Gen Z, to create a successful live-shopping platform in the West.
🌍 Live-Shopping’s Global Potential
Live-shopping is a massive phenomenon in Asia, with China’s livestreamed e-commerce expected to reach $703B this year. However, the concept is still in its infancy in Western markets. Tilt aims to change that by focusing on fashion and interactive experiences tailored to UK consumers. Balderton Capital’s Daniel Waterhouse believes Tilt is uniquely positioned to succeed where others have struggled, saying, “Tilt has cracked live shopping in the UK.”
Will live-shopping finally take off in the UK with Tilt?
