š Cart Abandonment Rates on the Rise
In 2023, the average cart abandonment rate hit 80%, up from 75% in 2020.
Bulgaria leads with the highest rate at nearly 85%.
Romania, Croatia, Greece, Portugal, Serbia, and Italy follow at around 83%.
š Impact of Shipping Costs
50% of European shoppers cite high delivery costs as the main reason for abandoning carts.
Transparency in shipping fees is crucial for retaining customers.
In Spain, 72% of shoppers prefer delivery costs included in the item price.
Conversely, 64% of Polish shoppers prefer to see delivery options at checkout.
š³ Importance of Checkout Process
Simplified checkout processes are key to reducing cart abandonment.
67% of Austrians abandon carts due to lack of preferred delivery options.
Flexible delivery and payment options can significantly lower abandonment rates.
How can e-commerce sites reduce their cart abandonment rates?
