🎨 AI-Generated Images
Google Ads now allows advertisers to create AI-generated images featuring people. Using Imagen 3, businesses can generate lifestyle imagery tailored to their audience. Advertisers can refine images by adjusting age, gender, race, and other details. All AI-generated images are tagged with SynthID for transparency. Google’s safeguards prevent the creation of explicit, political, or branded content.
📊 Smarter Asset Recommendations
Google is introducing asset-audience recommendations to enhance creative performance. This feature suggests image themes that perform well with target audiences, like "nature" or "ocean." AI-generated image suggestions will roll out soon, helping advertisers quickly create fresh assets. These tools aim to improve engagement and conversion rates.
🛠️ New Asset Testing
Google is launching a beta program for retailers using product feed ads. The experiment lets them compare ad performance with and without AI-generated text, images, and video. Previously, advertisers could test Performance Max campaigns, but this new test focuses on creative impact. Businesses interested in the beta can contact their Google account team.
🚀 Faster Creative Production
Matthias Wenninger from Mediaplus calls these AI tools a game changer. "Shorter production cycles for creatives are no longer futuristic; they’re here today." Google urges advertisers to explore and test these features for stronger ad performance. With AI-generated visuals and insights, brands can optimize their campaigns faster than ever.
Will AI-generated ads improve engagement or feel inauthentic?
