🎯 Gen Z Dominates Social Commerce
- Gen Z (42%) is more than twice as likely to buy holiday gifts via social media compared to the average consumer (20%).
- Millennials follow with 26% likely to purchase through social platforms, while Gen X sits at 15%, and baby boomers at only 6%.
- The trend highlights a significant shift towards younger generations embracing social commerce for holiday shopping.
📱 Instagram and Facebook Lead the Pack
- Instagram (57%) is the top platform for holiday gift purchases via social media, closely followed by Facebook (56%).
- TikTok captures 43% of the social commerce market, showing its growing influence among younger shoppers.
- YouTube is also a notable player with 38% of users planning to shop through its platform.
📈 Social Commerce on the Rise
- Social commerce is projected to account for 6.6% of total ecommerce sales in 2024.
- This figure is expected to grow as more consumers gain confidence in buying through social platforms.
- Basis Technologies and GWI highlight that while it's still a small slice of the pie, its impact is growing rapidly.
Will social commerce change how we shop this holiday season?
