AliExpress is giving away $2.4M in rewards for UEFA EURO 2024 fans. Users can win tickets, smartphones, and coupons via the 'Shake & Win' competition. The event runs from 14 June to 14 July with offline events across Germany.
AliExpress is spicing up the UEFA EURO 2024 with their 'Shake & Win' competition. From 14 June to 14 July, fans can win big by shaking their phones after every goal during the 51 tournament matches. Prizes include 1,000 free tickets to the matches, smartphones, robot vacuums, and 2 million coupon codes valued between $1.2 and $6. Fans only need to access the AliExpress app within 120 minutes of a goal to participate.
To celebrate the EURO 2024, AliExpress is also hosting several exciting promotions. Starting 13 June, users can engage in activities to support their favorite teams. Special lucky draws will occur on 17-18 June and throughout July. Additionally, from 17 to 23 June, the AliExpress Summer Sale offers discounts up to 70% on a wide range of products, making this summer even more enticing for shoppers.
The AliExpress UEFA EURO 2024 Roadshow will bring fans closer to the action with a series of offline events across Germany. Kicking off in Munich on 14 June, the roadshow will stop in Stuttgart, Frankfurt, Hamburg, and end in Berlin on 13 July. At each stop, fans can test their football skills against the 'RoboKeeper' and 'Speedmaster' or enjoy interactive games and raffles.
AliExpress aims to deepen fan engagement through these events and promotions. "We want to make this EURO 2024 memorable for fans worldwide," said an AliExpress spokesperson. By integrating digital and physical experiences, AliExpress not only connects fans to the tournament but also showcases their platform's capabilities, reinforcing their commitment to customer satisfaction.
How will AliExpress's EURO 2024 promotions impact fan engagement?
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