Ecommert’s latest analysis sheds light on the booming European eCommerce market, spotlighting growth across key sectors, including fashion, electronics, and home goods. The data uncovers shifting consumer behaviors and rising trends in digital shopping.
🛍️ Fashion: With $149B in sales, online fashion continues to grow. Apparel led at 59%, as more shoppers prefer convenience and variety online.
📱 Electronics: Generating $143B, consumer electronics (68%) dominate, boosted by increasing demand for connected devices and smart home tech.
🏡 Home: Furniture and Homeware ($134B) are surging as remote work fuels demand for home upgrades, with Furniture taking a 62% share.
🔧 DIY & Auto: Tools & supplies saw 55% growth, as people invest more in home projects, while vehicle parts rose by 28%, reflecting growing interest in auto maintenance.
How will this European eCommerce growth affect local stores?
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