Oxford Economics reveals Zalando’s €9.5B GDP impact and 113K jobs in Europe, vastly surpassing Shein’s €1.1B GDP and 6K jobs. With just 30% more revenue in Europe, Zalando achieves 9x GDP and 19x employment impact by prioritizing local supply chains.
Zalando outperforms Shein in Europe, driving a €9.5B GDP impact—9x Shein’s €1.1B—despite just 30% more revenue. Oxford Economics reports that Zalando supports 113K jobs, 19x more than Shein’s 6K, thanks to its local supply chain and stronger economic integration.
Oxford Economics shows 60% of Zalando’s €9.5B GDP impact comes from its supply chain. Induced effects from wage spending add 25%, while 15% is direct impact. The 113K jobs are mainly indirect, emphasizing Zalando’s supplier-driven economic influence in Europe.
Zalando spent €8.4B on procurement in 2023, with 57% on merchandise like clothing and 43% on logistics and IT. Germany and the Netherlands benefited most. This localized focus strengthens European industries, contrasting with Shein’s limited procurement impact.
Is Zalando's local focus the key to its impact?
Each week we select most important sector news and statistic
so that you can be up to speed
