Zalando counters Shein with new logistics strategy

By  
Artur Stańczuk
July 7, 2024
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Summary:

Zalando and About You react to the success of Shein and Temu's direct delivery model. About You will offer items directly from factories. Zalando relies on its logistics network. Shein reported $45B sales, Temu's parent $37B in 2023.

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