📈 Strong Start in Sweden
In October 2022, Vinted launched in Sweden, achieving an impressive €39 million in annualised GMV by end of 2023. The Q4 figures showcased over a million transactions by Swedish sellers, signifying a robust market engagement.
🌍 Expansion to Denmark and Finland
The first three months in Denmark mirrored Sweden's success, with a strong uptake. Finland, entering the fray at the end of 2023, is poised to follow suit. This Nordic expansion underlines Vinted's strategy to dominate the European second-hand fashion market.
🌱 Sustainable Fashion Growth
Vinted's growth aligns with a rising trend in second-hand fashion. In Sweden, approximately 25% of online consumers bought second-hand in 2022, while in Finland, the number soared above 50%. This shift towards sustainable options is a core part of Vinted's appeal.
🤝 Strategic Partnerships
To ensure a smooth Nordic launch, Vinted partnered with top shipping firms like PostNord, UPS, and Bring. Efficient shipping and delivery are crucial to their user experience, reflecting Vinted's commitment to accessibility and convenience.
🌟 Looking Ahead
CEO Adam Jay's confidence in Vinted's Nordic journey sets an optimistic tone for 2024. The platform's mission to make second-hand fashion a primary choice globally is steadily becoming a reality.
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