1️⃣ Price Per Use: Luxury vs. Fast Fashion
- Vestiaire Collective's coat: €1.62/useFast-fashion coat: €4.83/useDounia Wone: "Fast fashion isn't affordable; it's a false economy."
2️⃣ Consumer Impact: Sustainability Matters
- Pre-owned luxury items are better value in the long run.Dounia Wone: "Circularity isn't just good for wallets; it protects our planet."
3️⃣ Campaign Strategy: Educating Consumers
- 'Swap This for That' campaign highlights the value of pre-owned luxury.Visuals compare pre-owned items with fast-fashion counterparts.
4️⃣ Environmental Concerns: Climate-Impact Labels
- Consultation underway in France for climate-impact labels on clothes.Debate on eco-score's focus on physical durability vs. other criteria.
Are you willing to reconsider your fashion choices?
