🚗 TikTok enters the car market
TikTok is no longer just for dance trends. The platform has launched Automotive Ads, helping car brands and dealers reach buyers. With 37% of users in the market for a car, TikTok is positioning itself as a key player in automotive marketing.
📢 How it works
Automotive Ads allow car brands to showcase their inventory with engaging video and image-based formats. The ads include Inventory Ads for dealerships and Model Ads for manufacturers. OEMs using this feature have already seen a 40% drop in CPA.
📊 TikTok’s influence on car buyers
TikTok reports that 56% of users watch car reviews on the platform. Additionally, 44% say influencer content plays a key role in their purchase decisions. The Lead Generation feature helps optimize conversions, boosting engagement for car brands.
💡 The future of car ads
TikTok’s new ad format streamlines car shopping, connecting buyers with the right vehicles at the right time. According to Ahmed Iqbal, Head of Automotive at TikTok, the ads integrate national and local campaigns, making digital car sales more efficient.
Would you buy a car after seeing it on TikTok?
