đď¸ Product Category Insights
47% of consumers bought clothes on Instagram, with TikTok close behind at 42%.
TikTok excels in beauty and toy sales, with 33% buying beauty products on TikTok in the last 30 days.
YouTube topped in food and beverage sales, with 40% of users purchasing in that category.
đ Emotional vs. Rational Buying
TikTok drives emotionally driven purchases like apparel, ranking highest for such products.
TikTok struggles with rational purchases like appliances, where it ranks lower than other platforms.
YouTube dominates in rational purchases, favored for appliances, home furnishings, and office products.
đĽ The Power of Video Content
YouTube's long-form content enables users to see product performance, boosting trust and sales.
TikTok's short videos, up to 10 minutes, are effective in demonstrating beauty products and toys.
Consumers appreciate seeing products in action, which influences their decision-making.
Do you prefer TikTok for emotional buys or YouTube for rational choices?
