🛍️ Snap Street transforms shopping
Snapchat is opening Snap Street, a new immersive high-street shopping experience in East London. Running from 19 to 20 October 2024, it will feature brands like Depop and Boots. The event is set at Ely’s Yard on Brick Lane, where the space will turn into a tech-forward shopping street showcasing Snapchat's AR technology. This event is free to attend, bringing a futuristic glimpse into high street shopping.
🖼️ Augmented Reality meets high street
Snap Street aims to merge traditional retail with Snapchat's AR technology. Ben Wymer, Snapchat's director of global brand experience, explained, "Our AR technology allows users to experience how products look and behave in the real world." The idea is to enhance shopping by allowing visitors to test products virtually. Boots will let shoppers try on makeup using AR mirrors, and Depop will use a claw machine to offer circular fashion.
🎯 Partnering with Boots and Depop
Boots is bringing popular beauty brands, like Made by Mitchell and Milk, into Snap Street. Visitors can use Snapchat x Boots vanity mirrors to test these makeup products virtually. Depop, known for its secondhand fashion marketplace, is offering visitors the chance to win sustainable fashion items through a claw machine experience, blending gaming with shopping.
🎉 The future of shopping
Snapchat’s Snap Street will show how AR can reshape the future of high street retail. According to Wymer, this is a glimpse into "more engaging retail opportunities for brands." It’s a chance for users to interact with fashion and beauty in a new, fun way. The event could pave the way for more immersive retail spaces, with both brands and consumers benefiting from the tech-driven experiences.
How do you feel about AR shopping on high streets?
