🛍️ Partnership Announcement
The Perfume Shop is teaming up with Deliveroo Shopping, bringing their extensive range of fragrances and cosmetic products to customers' doors. Over 1,000 items will be available across London, Manchester, Bristol, Birmingham, Leeds, Glasgow, and Edinburgh. The collaboration aims to enhance convenience and accessibility, with deliveries in as little as 25 minutes. The service will launch "in the coming months" and will start with 21 stores.
📈 Rising Demand for Fragrance Delivery
According to Deliveroo, searches for perfumes on their platform have increased by over 300% year-on-year. This growing interest reflects the demand for on-demand fragrance delivery. Gill Smith, Managing Director at The Perfume Shop, expressed excitement about the partnership, stating it will elevate their gifting and retail options, making it easier for customers to enjoy their favorite scents.
🤝 Benefits of the Collaboration
Deliveroo Shopping, launched in November 2023, allows customers to send gifts quickly and easily. The Perfume Shop is joining other non-grocery retailers like Screwfix and Ann Summers on this platform. Eric French, COO at Deliveroo, highlighted that this partnership with the UK's largest fragrance retailer will enhance the convenience and variety of options available to customers.
📦 Future Prospects
The Perfume Shop and Deliveroo are looking forward to seeing where this partnership will lead. The ease and speed of delivery provided by Deliveroo align with The Perfume Shop's commitment to convenience. Both companies are excited about the potential for growth and expansion in the future, making it even easier for customers to access their favorite fragrances.
Will you use Deliveroo to buy perfume?
