🇮🇳 Swiggy Instamart expands into Café Market via Instacafe, a new division resembling a café, to diversify its offerings and tap into higher profit margins. This strategic decision responds to the competition and aims to boost Swiggy's profitability through café-style products like sandwiches, coffee, and pastries. Instacafe allows customers to add these items to their regular Instamart grocery orders. With its pilot in Bangalore and Hyderabad offering about 60 SKUs, Instacafe represents Swiggy's expansion beyond groceries, including private brands and electronics
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