Key Insights:
đď¸ Customer Reach: 40% of sellers leverage marketplace platforms to tap into new customer segments.
đ§ Operational Challenges: High commissions and payment delays pose significant challenges, with 43.8% of sellers wary of commission rates and 42.6% concerned about payment delays.
đ Marketplace Strategy: Around 40% of businesses focus on selling exclusively on one marketplace, highlighting the potential for a multi-marketplace strategy.
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Where I want to point your attention is one particular data, namely AI Usage Among Sellers. There's a growing expectation for AI tools on marketplace platforms for hyper-personalization. A number of merchants are already utilizing or plan to utilize AI for various operations.
Most Interesting Use Cases:
đ Product Descriptions: 40% of sellers have experimented
đ Translations: 33% tried, 15% implemented.
đ˛ Pricing: 30% tested, 11% implemented.
đ¨ Asset Creation: 29% tried, 16% implemented.
AI Skeptics:
đ¤ Resistant Sellers: Surprisingly, 25-30% of sellers remain skeptical about the need for AI, particularly in areas like inventory/offer management and pricing. Those donât even want to try it out
đ Discontinued Use: 5-10% of sellers already tried AI among most popular use cases and report they will not use it.
