🚀 A New Way to Shop
Meesho is betting big on influencers. The company launched a ‘creator marketplace’ to boost content-driven commerce. In 2024, 14M purchases on Meesho came from influencer content. This success is pushing Meesho to expand its creator partnerships.
📈 10X Growth in Key Categories
Meesho says influencer-driven sales skyrocketed. Categories like women’s Western wear, jewellery, and home décor saw 10X growth. The strategy caters to India’s diverse shoppers, focusing on a more personalized shopping experience.
🎥 New Features for Creators
The ‘Meesho Creator Club’ helps influencers with real-time analytics and faster payouts. ‘Video Finds’ allows users to shop via short videos. ‘Live Shop’ enables real-time product showcases, helping influencers and sellers engage customers instantly.
🌍 Reaching Small-Town Shoppers
Meesho targets metro, tier 2, and smaller cities. By empowering creators across India, it’s democratizing e-commerce. General Manager Prasanna Arunachalam says the goal is to provide creators with tools to thrive in India’s booming creator economy.
Will influencer-driven shopping dominate e-commerce in India?
