📊 Marketplace Growth by Country
Marketplaces account for 30-45% of online sales in the top EU markets.
The strongest growth observed in Spain, Germany, and the UK, reaching 40-45%.
Netherlands and France show slower growth with 30-32% marketplace share.
Austria and Italy lead the pack with a 45-46% marketplace share.
🚦 Entities vs. Traffic
Marketplaces represent 21% of the Top 1000 companies but command 53% of all traffic.
Pure retailers make up 42% of the Top 1000 but only generate 13% of the traffic.
DTC (direct-to-consumer) businesses hold equal shares in both the number of entities and traffic.
🏆 Marketplace Leaders
General marketplaces drive 77% of all marketplace traffic.
Amazon captures 17% of traffic, while eBay follows closely with 14%.
Smaller players like AliExpress and Allegro contribute only 3-4% to the traffic share.
Can smaller players catch up to Amazon and eBay's dominance?
