🚀 New Loyalty Program
Hugo Boss is launching its new tech-based loyalty program, Hugo Boss XP, in the UK next month. This program upgrades the current Hugo Boss Experience, incorporating advanced technologies and Web3 elements. The rollout will extend to other countries over several years.
🛠️ Tech-Driven Features
The new program blends traditional loyalty features like levels and points with blockchain-supported elements. Members can collect and redeem NFTs, unlocking exclusive products and experiences. These tokens offer unique engagement opportunities and the possibility for future trading.
📈 Boosting Customer Value
Chief Sales Officer Oliver Timm stated, “By deepening the relationship with our customers, we are driving a higher lifetime value.” The program aims to enhance customer engagement and lifetime value, supporting Hugo Boss’s vision to become a leading premium tech-driven fashion platform.
🌐 Personalized Experience
Hugo Boss XP uses digital and physical touchpoints along with customer data to create a hyper-personalized omnichannel experience. Tokens like the Boss Frequent Visitor and Hugo Blue offer special products and digital wearables. Exclusive tokens grant access to unique experiences like visiting the Hugo Boss headquarters.
Would you join Hugo Boss XP for exclusive NFTs?
