🚀 A Big Win for Hightouch
Hightouch just raised $80M in a Series C round led by Sapphire Ventures. The funding boosts its valuation to $1.2B, doubling from its last round in 2023. Other investors include NVC, Amplify Ventures, ICONIQ Growth, Bain Capital Ventures, and Y Combinator. The fresh capital will fuel tech advancements, hiring, and business expansion.
📊 AI Decisioning Drives Growth
Hightouch’s AI Decisioning product, launched in August 2024, is a game-changer. It automates marketing experiments to optimize campaigns. High demand for AI-driven customer experiences pushed Hightouch to raise new funds. Existing customers like Spotify, PetSmart, and Tripadvisor benefited from this AI rollout.
🔗 From Segment to Success
Co-founders Tejas Manohar, Kashish Gupta, and Josh Curl built Hightouch after working at Segment. They saw the need for an easier way to use data warehouses in marketing. Their customer data platform (CDP) simplifies complex data integration. The company now connects data to 250+ marketing tools, making AI-driven insights accessible.
📈 What’s Next?
Hightouch plans to use the funding to enhance AI capabilities and grow its team. With AI reshaping marketing, CEO Manohar sees businesses focusing on customer experience and revenue growth. AI Decisioning will continue to evolve, helping companies maximize customer lifetime value through smart automation.
Will AI Decisioning redefine marketing strategies?
