1️⃣ Factor's Convenient Offer
Factor offers 12-15 chef-prepared meals catering to various dietary preferences in Sweden & Denmark. Meals are delivered weekly, ready to eat in 3 minutes, ensuring freshness and convenience. "Factor empowers customers to tailor their meals," says Christiane Schrijvers-von Griesheim, Co-Managing Director for Factor Europe.
2️⃣ RTE Expansion in Europe
Factor's RTE service expands into Sweden and Denmark, capitalizing on high online food solution adoption rates. Diligent market analysis indicates consumer readiness for RTE D2C services. "The RTE D2C market in the Nordics shows a lot of opportunity, and we aim to be the market leader," says Kaylyn Tolzmann, Co-Managing Director at Factor Europe.
3️⃣ Driving Growth Strategy
Factor's launch aligns with HelloFresh Group's vision of becoming the leading D2C food solutions group. By tapping into previously untapped demographics and diversifying offerings, HelloFresh Group invests in a key driver of mid-term growth.
4️⃣ About Factor & HelloFresh
Factor provides chef-prepared, nutritionally approved meals, expanding across Europe from its roots in Sweden and Denmark. HelloFresh Group, a global food solutions group, operates in numerous countries, delivering over one billion meals globally in 2023.
Excited for RTE meals in Sweden & Denmark?
