H&M swaps captains as sales ship hits iceberg.

By  
Artur Stańczuk
February 4, 2024
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Summary:

Amid icy sales and shareholder squalls, Daniel Ervér takes the helm at H&M. With a 4% dip in sales and a 12% stock plunge, it’s more SOS than SEO. Ervér aims for a 10% profit margin, navigating choppy waters as Shein and Zara speed ahead. Can he right the ship, or is it time to man the lifeboats?

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