The recent "State of Digital Grocery" report from Grocery Doppio reveals insights on retail media networks in U.S. grocery, highlighting an $8.5B growth opportunity as retail media integration becomes a critical focus for grocers and brands.
U.S. grocery retail media is valued at $8.5B, set to double in 18 months.
73% of grocers now see retail media as a C-level priority.
88% rank media monetization as a top growth driver.
93% of CPG brands seek digital-store integration for ad strategy.
Shopper engagement with in-store media has jumped 38% in a year.
Is in-store media shaping your grocery experience?
Each week we select most important sector news and statistic
so that you can be up to speed