The DeliveryX Packaging 2023 report by InternetRetailing has brought to light some crucial insights and statistics regarding the unboxing phenomenon in e-commerce.
🎮 Unboxing History
Unboxing transcends merely opening a package; it's a cultural movement. Originating in 2003 with a gamer unboxing a PlayStation 3, it sparked a global frenzy. Today, it's a platform for influencers and content creators, with unboxing videos spanning various products achieving over a million views, emphasizing the excitement of the first reveal.
🌐 Current Spectacle
YouTube, now a major platform for unboxing videos, has amassed over 1.1 billion views, with users spending 60 million hours watching these videos. Companies like The Walt Disney Company and Apple leverage this trend, turning packaging into a storytelling element, influencing 62% of viewers who are contemplating purchases.
📦 Mailerbox: A Silent Hero
Corrugated cardboard boxes, making up about 90% of shipments, play a critical role in the unboxing experience. They're not only practical but contribute to making the product delivery an experience. Over 52% of shoppers are more likely to repeat purchases when the packaging is personalized, as seen in brands like Amazon and HelloFresh.
🎁 Importance of Packaging
Packaging is a key component of the unboxing experience, with nearly half of UK shoppers recognizing its charm. For Direct-to-Consumer retailers, packaging is an integral part of the product's identity, enhancing the customer's unboxing journey.
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