🛍️ Zalando's AI Assistant Expands Across 25 Markets
On October 1, 2024, Zalando expanded its AI assistant across all 25 markets. Now, customers in Europe can access personalized fashion advice in their local language. Powered by Zalando's AI and OpenAI models, the assistant suggests outfit ideas based on user queries like "What to wear for a birthday party in Barcelona?" This rollout strengthens Zalando’s focus on personalized fashion, as noted by VP Personalization and Recommendation, Tian Su: "The assistant enhances customer experience, making it easier for customers to find styles tailored to their needs."
🌍 Trend Spotter Expands, Adding 4 New Cities
Zalando's Trend Spotter, a tool showcasing trending fashion, now covers 10 European cities. It recently added Amsterdam, London, Warsaw, and Zurich. The feature analyzes Zalando's own data to display emerging fashion trends in key markets. Customers can explore what's popular locally or across Europe, receiving insights on why specific items are trending, from a spike in likes to regional fashion shifts.
👗 Combining AI and Fashion Expertise
Zalando uses its proprietary models and large language models from OpenAI to enhance its AI assistant. This tool helps customers discover products with ease, offering suggestions based on events, weather, and personal tastes. The assistant’s integration into local languages across markets is an effort to build a more tailored and engaging shopping experience, moving beyond simple searches into contextual understanding. The tool allows for deeper customer engagement, guiding them through Zalando’s large product catalog in a more interactive way.
🚀 Building the Future of Fashion E-commerce
With the AI assistant and Trend Spotter, Zalando is reinforcing its position as a leading e-commerce platform for fashion in Europe. These features reflect Zalando's vision of creating an ecosystem that combines data and innovation to inspire customers. From offering insights on current fashion trends to simplifying product searches, Zalando aims to empower shoppers. "We want to make fashion discovery fun and intuitive," says Tian Su. Adding more cities and expanding its tech tools demonstrate Zalando’s commitment to personalization and market leadership.
Will Zalando’s AI tools make online fashion easier to navigate?
