🌍 Global Expansion
Too Good To Go began in Denmark in 2016. It now operates in 18 countries in North America and Europe. The app has 100M users and 160,000 active partners. In the U.S., there are 21,000 stores on the platform, saving 12.5M meals so far. Major partners include 7-Eleven, Starbucks, and now Whole Foods.
🛒 Whole Foods Partnership
Whole Foods joins Too Good To Go with 450 stores participating. Customers can buy "surprise bags" of unsold items through the app. These bags cost $9.99 for prepared foods worth $30 and $6.99 for bakery items worth $21. Too Good To Go takes a $1.79 commission per meal, plus an $89 annual fee from partners.
📈 Reducing Food Waste
Food waste is a significant issue in the U.S., making up 30-40% of the food supply and being the largest landfill category. Whole Foods aims to cut its food waste in half by 2030. Too Good To Go helps by distributing surplus food and boosting in-store traffic. 41% of users buy extra items when picking up their bags.
📲 User Engagement
Social media has played a key role in Too Good To Go’s growth. Users post reviews of their surprise bags on TikTok and Reddit, attracting more customers. Whole Foods pilot tested the program in Austin, then expanded to Chicago, Denver, and Phoenix. The nationwide rollout continues, with all stores joining by year-end.
Do you think this partnership will reduce food waste?
