Based on recent data from SMEC, Google Trends and Momentum Works we can assume Temu will continue to be visible in 2025 potentially at the level from Q4 2024
2024 marked Temu’s rise, following the trends set by Shein in 2023 and Wish.com in 2021.
Google search interest for Temu skyrocketed in 2024, making it a major e-commerce player.
Shein’s dominance peaked in 2023, and Wish.com led briefly in 2021 before fading.
Temu’s visibility slowed in 2024, echoing Wish.com’s rapid decline after 2021.
Google Ads visibility for Temu dropped significantly in 2024.Wish.com vanished from Google searches entirely by 2022.
Rising competition from Amazon highlights the saturated market Temu faces.
Black Friday 2024 data reflects Temu’s reduced advertising efforts.
Only 40% of advertisers competed with Temu in 2024, down from 70% in 2023.
Despite Temu’s continued marketing push (although at lower levels), parent company PDD reported exceptional financial results.
PDD’s Q2 2024 net income doubled compared to Q2 2023, showing strong profitability.
Rising sales and marketing expenses underline PDD’s ongoing investment in Temu.
Financial backing from PDD could sustain Temu’s position into 2025 and beyond.
Can Temu avoid the same fate as Wish.com?
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