š E-commerce Growth Driven by More Shoppers & Spending
EU population and internet users continue to rise.
71% of e-users are now e-shoppers, growing every year.
Spend per shopper increases to ā¬3.2K in 2024.
š» Internet Penetration Nears 90% in the EU
2023 marks 90%+ internet penetration in the EU.
Top countries like Norway and Netherlands near full coverage.
Some regions, like Ukraine and Greece, still lag behind.
š E-Shoppers Below 65% in Poland, Greece, Italy
E-commerce adoption lags in Poland (64%), Greece (58%), and Italy (50%).
Northern Europe sees near-full e-shopper penetration.
A significant gap exists between developed and developing EU markets.
š Growth Opportunities in Electronics, Toys, Sports, Food
Categories like Electronics and Food show growing interest.
Clothing and Multimedia dominate online shopping with 48% and 36% penetration.
Emerging categories, including Toys and Sports Gear, present new opportunities.
Will spending per shopper keep rising across the EU?
