🛒 Hatch Innovation
Waitrose introduced its first 'delivery hatch' on August 21 at its Finchley Road store. The hatch allows for extended grocery delivery hours via Deliveroo and Uber Eats. This hatch will let customers order even when the store is closed. Waitrose’s retail director, Tina Mitchell, noted that the new system helps partners manage high demand more effectively.
🚚 Seamless Collection
The hatch design allows delivery drivers to collect orders more efficiently. Partners sort the orders inside the hatch, while drivers pick them up from the other side. This streamlined process is expected to improve service speed, especially during peak hours. Mitchell emphasized that the growth in on-demand grocery orders had been challenging but the hatch will help smooth operations.
⏰ Extended Hours
Waitrose's new feature allows customers to order groceries late at night. Mitchell highlighted that peaks often occur in the evening, and now, customers can order items like a bottle of wine even at midnight. This initiative is part of Waitrose's strategy to cater to modern consumer needs and attract new customers through their partnerships with Deliveroo and Uber Eats.
🏪 Future Expansion
The launch of the hatch comes as Waitrose plans to open up to 100 new convenience stores over the next five years, investing £1B in expansion. The grocer's partnerships with Deliveroo and Uber Eats have exceeded expectations, bringing in new customers. Waitrose’s move shows its commitment to adapting to the evolving retail landscape, with on-demand grocery becoming a significant part of its business.
Will late-night grocery deliveries change your shopping habits?
