đď¸ Shopper Awareness & Satisfaction
95% of Amazon shoppers were aware of Prime Big Deal Days.46% said the sale was their primary reason for shopping.
57% were very satisfied with the deals.
59% also shopped during July's Prime Day, with mixed opinions on which sale had better deals.
đ Early Holiday Shopping
24% used the sale for holiday gift shopping.7% purchased Halloween-related items, 5% bought other holiday goods.
Only 16% finished more than half of their holiday shopping during the sale.
86% plan to return to Amazon for holiday shopping within the next 3 months.
đ Top Product Categories
46% bought items they'd been waiting for on sale.
Top categories: household essentials (22%), apparel & shoes (22%), home goods (21%), beauty & cosmetics (20%).
27% shopped for everyday items like groceries.
đ Price Comparison & Competition
55% of participants compared prices at other retailers.
Most common comparisons were to Walmart (67%), Target (44%), and club stores (26%).
30% planned to participate in Target Circle Week and 33% in Walmart's Holiday Deals.
Did Prime Big Deal Days help you start your holiday shopping?
