Practical Ecommerce published interesting data on TikTok based on Charm.io. Charm is a U.S.-based data platform providing retailers, sales teams, and investors with in-depth analytics on direct-to-consumer brands. Charm’s staff has collaborated with ex-ByteDance employees to collect publicly available U.S. TikTok Shop data across various categories from its launch in September 2023 to September 2024.
Sales jumped from $85M in Sep '23 to $602M in Jul '24.
August sales dropped slightly to $543M but stayed strong.
Sales indicate significant early adoption by U.S. consumers.
Beauty & Personal Care topped categories with $1.05B in sales.
Womenswear followed, earning $621M.Health products like “15 Day Cleanse” generated $39.7M alone.
Electronics held strong with $308M in sales, reflecting diverse consumer interest.
Prerecorded video channels saw $2.5B in total sales.
TikTok's shopping mall function earned $1.1B, with livestreams generating $1.0B.
Is TikTok becoming the new e-commerce powerhouse?
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